“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.”
“If I was down to the last dollar of my marketing budget I’d spend it on PR!”.
“If you don’t tell your story, someone else will.”
“We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics.”
“PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape.”
“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.”
“Since we cannot change reality, let us change the eyes which see reality.”
“Everything you do or say is public relations.”
“The history of PR is… a history of a battle for what is reality and how people will see and understand reality.”
“The best way to predict the future is to create it.”
“Some are born great, some achieve greatness, and some hire public relations officers”.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
“The media’s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that’s power.”
“Next to doing the right thing, the most important thing is to let people know you are doing the right thing.”
“PR is performance recognition”.