PR is the business of persuasion, that is, you are trying to convince an audience, in your building or town, and outside the usual sphere of influence, to promote your idea, buy your product, support your position or recognize your achievements.
In fact, PR people are storytellers, because they create narratives to advance their agenda, and therefore PR can be used to protect, enhance or build a reputation through media, social media or self-produced communications. A good PR practitioner will analyze the organization will find the positive messages and translate those messages into positive stories. But when the news is bad, they can formulate, give the best response and mitigate the damage.
In fact, they keep the public informed of government agency activity, explain policy, and manage political campaigns, while public relations firms working for a company can manage customer relationships, or relationships between parts of the company, such as managers and employees, or different branches.
Olka Kaźmierczak, fashion PR expert, founder of Fashion PR Talks academy, says: “By the book: PR is a feature of the management which consists of maintaining favorable relations with everyone surrounding the company, which determines its success or failure.
From my professional and life experience: everything that we do or say is Public Relations.
To phrase it differently: PR is a never-ending story full of nuances, amazing characters and unexpected plot twists. PR turns companies into heroes and heroes into lovebrands. Always opened on the most recent page and ready to take you to the unexpected.”
To sum up, this is what Public Relations involves:
to start, write and distribute press releases, then speech writing, also write pitches (less formal than press releases) for a company, and send them directly to journalists, then create and execute special events for public access and PR media, then conduct market research on company or company messages, also expand business contacts through personal networking or presence and sponsor events, then writing and blogging for the web (internal or external) also strategies for crisis PR and social media promotions and respond to negative opinions online.
Jordan Townley, PR & CSR Specialist, says:
“For me the definition of PR is reputation management. It’s ensuring that your brand has a clear message and successful PR is ensuring that message is effectively represented and interpreted to the right audience. Effective PR is about being proactive, not just reactive to situations or brand/business activity. With the rise of PESO (Paid, Earned, Shared and Owned), PR’s need to focus on content with transparency is key.”