The role of Social Media in Digital Marketing Strategy is to manage reputation, to be in front of the competition, to build-up awareness and to maintain relationships, to enhance brand image and to improve your brand loyalty and to increase sales.
Nowadays the presence on social media channels is essential. Your business’ presence on the social media influences and controls your business’s reputation. Being active on the social media platforms can help you to catch the potential customers and to connect with your audience. Moreover, social media can help you to understand your customers by providing accurate and valuable information about their interest.
The brand that gets involved in direct conversations and interactions with customers seems to be more approachable. If customers can find you on social media, it will generate interest among the users to know more about your business. This means: Generating ideas. Solving problems. Getting results.