So public relations functions are designed to help build trust and credibility with groups that are important to your organization and help raise awareness of your organization, as well as give you the opportunity to define, control and distribute your message to those in and out of your company. Effective Public Relations functions can also promote your organization and help communicate during a crisis or defend its reputation from attacks by people in the media.
A Public Relations specialist is someone who creates and maintains a favorable public image of their employer or client, that is, they write media releases, plan and direct public relations programs and raise funds for their organizations. So what are the functions of the director or specialist of Public Relations and Public Relations Agencies:
Predicting, analyzing and interpreting public opinion and public attitudes towards the brand and developing strategies that use free or earned media to influence them, then developing strategies to support each brand campaign and new move through editorial content, also writing and distributing press releases and public speeches, and planning and conducting special public information and media relations events; also writing web content (internal and external websites) as well as developing a crisis PR strategy, handling the presence of the social media brand and responding to public reviews of social media websites, then advising on employees of the organization in terms of policies, course of action, responsibility of the organization and their responsibility. Another task is dealing with government and legislative agencies on behalf of the organization, afterwards dealing with public groups and other organizations regarding the social and other policies of the organization and government legislation and handling investor relations. And Retoriqpedia offers all of the above services.
PR, Marketing and Communication have something in common that is the art of persuasion, known in one word as Rhetoric. For this reason, at Retoriqpedia, we use the millennium old techniques and strategies adapted for our digital world of communication.
PR specialists have a role that is well defined by the job title – their job involves informing the public and the stakeholders about their client or employer. So while some PR specialists work directly for the companies they represent, others may be employed in Public Relations agencies that work with a large number of clients, there are others who may be contractors themselves, working as freelancers. We hope this gives you enough information and answers all your questions about the functions of the Director of Public Relations and Public Relations Agencies for you to understand why you need them.